Photo: MeUndies Most email marketing happens before the sale, but that's just the beginning of the customer lifecycle. The most successful businesses send their best emails after the signup, purchase or conversion. Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after making a recent purchase from MeUndies. The post-purchase ...
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Segment on Signup: Collect the Data Before You Send the Emails
One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The fitness-tracking tool asks new users if they are runners or cyclists, then tailors onboarding emails to their sport of choice. It's a simple question with a significant impact on the user experience. Cyclists and runners, despite their shared love of pain and ...
40 Tips for Dramatically Better Emails
Update: Nearly 100,000 people enjoyed the original 20 email best practices. We decided it was high time to update this guide, so we've added 20 more suggestions to help you optimize your email marketing. The tips below are drawn from our customers' best campaigns as well as our own experience. When it comes right down to it, email marketing is all about getting the basics right. Yes, you ...
Stop Your Campaigns Before They Stop Your Users
Automation is changing the way marketers do business. Sadly, it's also affecting customer experiences for the worse. Autoresponders - email campaigns that are triggered by a customer event - are a perfect example. Marketers use them to automate what used to be a manual process. The problem with most autoresponders, however, is that they're sent on a schedule regardless of what the user does in ...
Data-Driven Ways to Personalize Product and Marketing Emails
Data-driven marketing can be sophisticated, but that doesn't mean it has to be complex. Email is a medium that tends to get overcomplicated. It's understandable - most marketers are managing more than one email tool, dozens of lists of thousands of users. But there is some good news about email personalization - it's more straightforward than you think. In fact, there are really only three ways ...