Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.
HTML Email Templates: A guide to getting started
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Lifecycle marketing: How to map it to your email campaigns
Lifecycle marketing is what a brand does to guide customers from when they first hear about the brand, to purchase, and later to advocacy. Read our guide to learn how to map it to email.
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Email newsletters: Why they’re effective and how to create your own
Our starter guide that walks you through the basics of what email newsletters are, why they’re important, and how to create your own. This is a detailed primer that will help you figure out how to think more strategically.
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Email marketing: A beginner’s guide to getting started
Email is a cost effective way to reach your customers, but exactly how do you leverage it as a marketing channel? Read our beginner’s guide to get a detailed overview on email marketing.
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Behavioural targeting: How to use it to improve customer messaging
Behavioral targeting uses customer data to create relevant and insightful email experiences for your subscribers. Read our guide to learn how to use it to increase conversions.
A/B testing guide: What is it and how do you set it up?
For marketers looking to optimize on their conversion rates, testing and iterating is a core part of it. Read our guide to learn the ins and outs of A/B testing!
How to use dynamic content to increase email engagement
Your customers want to be treated as a person, not a number. And that’s where personalized experiences come in. Read our guide to learn how to use dynamic content to boost subscriber engagement!
What is DMARC? How it works and why you need it
It's not a question of whether you need a DMARC policy, but moreso how quickly you should set one up. Here's a crash course on email authentication.
Double opt in vs. single opt in: Which one should you choose?
Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web. Which should you choose?
