The Zeigarnik Effect is the uncomfortable feeling we get when things are left unfinished. That could be the cliffhanger in a season finale of your…
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Create emails that actually engage with these core principles
When the average person opens their inbox in the morning, most of the emails they receive don’t engage. The question we have to ask is…
Better Information Means Better Support
We’ve recently been playing with a few new ideas to offer our customers better support. At Vero, we use Help Scout to manage our support…
How to Use Recurring Emails to Deliver a Great Customer Experience
Creating great customer experiences is about delivering something useful to each individual customer, when it is actually useful. This is all building a great company…
How Grammarly Built an Email Product Users Love
Where does product end and marketing begin? For some businesses, that’s a rhetorical question. It’s pointless to differentiate when user experience is the sole focus.…
9 Great Email Marketing Case Studies (and Counting)
Transparency is hot right now, but not in email marketing. You can see how many Twitter followers a brand has. Lots of businesses blog about…
How to Use Social Proof in Email Marketing
“Billions and billions served.” It may be the canonical example of social proof. We’ve all seen it and most of us are among the billions…
11 Supplementary Tools for Email Marketers
An email service provider is one of many tools you need to run an email marketing campaign. As the old adage goes, it takes a…
How to Ease Your Customers’ Anxiety with Email
People are afraid of your product and it could be the primary reason you aren’t getting as many signups as you want. Humans are lizards.…