Creating great customer experiences is about delivering something useful to each individual customer, when it is actually useful. This is all building a great company…
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How Grammarly Built an Email Product Users Love
Where does product end and marketing begin? For some businesses, that’s a rhetorical question. It’s pointless to differentiate when user experience is the sole focus.…
9 Great Email Marketing Case Studies (and Counting)
Transparency is hot right now, but not in email marketing. You can see how many Twitter followers a brand has. Lots of businesses blog about…
How to Use Social Proof in Email Marketing
“Billions and billions served.” It may be the canonical example of social proof. We’ve all seen it and most of us are among the billions…
11 Supplementary Tools for Email Marketers
An email service provider is one of many tools you need to run an email marketing campaign. As the old adage goes, it takes a…
How to Ease Your Customers’ Anxiety with Email
People are afraid of your product and it could be the primary reason you aren’t getting as many signups as you want. Humans are lizards.…
3 Tips for Better Product Update Emails
What’s the difference between content marketing and product marketing? Content is a lead-generation tool, an education platform and a brand-building strategy. Goals center around audience…
The Future of Personalization: Use Real Data to Personalize Emails
Email is one of the most successful marketing channels. That means it is getting noisier. You need to be thinking about personalized emails if you’re…
Design at Vero: A Look Through the Years
Two months ago we hired our first full time Product Designer at Vero. We’re excited about fully realising all of the great ideas we have…