Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.
Lifecycle marketing is what a brand does to guide customers from when they first hear about the brand, to purchase, and later to advocacy. Read our guide to learn how to map it to email.
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Our starter guide that walks you through the basics of what email newsletters are, why they’re important, and how to create your own. This is a detailed primer that will help you figure out how to think more strategically.
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Email is a cost effective way to reach your customers, but exactly how do you leverage it as a marketing channel? Read our beginner’s guide to get a detailed overview on email marketing.
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Behavioral targeting uses customer data to create relevant and insightful email experiences for your subscribers. Read our guide to learn how to use it to increase conversions.
For marketers looking to optimize on their conversion rates, testing and iterating is a core part of it. Read our guide to learn the ins and outs of A/B testing!
Your customers want to be treated as a person, not a number. And that’s where personalized experiences come in. Read our guide to learn how to use dynamic content to boost subscriber engagement!
It's not a question of whether you need a DMARC policy, but moreso how quickly you should set one up. Here's a crash course on email authentication.
Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web. Which should you choose?