Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we use to accomplish tasks.  For your reference, a marketing stack is the set of tools and software you use to […]

If you don’t track and analyze your email efforts, you won’t know where to go next. Here’s what you need to know about email marketing KPIs

In this guide, we’ve categorized the biggest players in terms of Mailchimp Alternatives based on common use cases and needs so you can shortlist which tools to look at next.

In this post, we’ll cover COVID-19 marketing opportunities and ideas that can hopefully inspire and help you thrive during a crisis. 

A focus on retention rates creates a sustainable business that builds a reliable and profitable relationship with customers. Read our guide to learn more!

In tough times, your marketing plans might be scaled back or on hold. This is a marketing and email audit guide that will be helpful in any sort of crisis.

In this tutorial you will learn how we recommend you audit your Vero account. Clean up old data and minimize your data footprint in order to maximize your team’s efficiency and messaging ROI. There are four steps to follow when auditing your Vero account: Audit your customer data. Audit your event data. Audit your email […]

In the uncertain times of Coronavirus, businesses need to re-assess how to communicate with their customers. Here’s a round up of things to keep in mind.

Managing consumer needs can be challenging, but it also spells great opportunities for businesses. Read our guide on customer experience management!

Dear Vero Customers, Thank you so much for entrusting your marketing and engagement emails to Vero. We take this responsibility very seriously, and work hard to ensure we can deliver on our promise of service excellence to you every day. Given the impact the current outbreak of COVID-19 is having on the global community, I […]

Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?

Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it. 

The Net Promoter Score (NPS) is one of the most important metrics for organizations to monitor. But how do you use NPS emails to improve the customer experience? Read our guide to learn more!

In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.

Email image issues can throw off even the best email teams by reducing deliverability, or tanking user experience. Read our guide to learn how to fix them!

By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.

Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.

Lifecycle marketing is what a brand does to guide customers from when they first hear about the brand, to purchase, and later to advocacy. Read our guide to learn how to map it to email.

Email newsletter guide: Why they’re effective and how to create your own