Maybe it’s the warmer weather here in the southern hemisphere, or the joy of the upcoming holiday season, but this cycle has been incredibly productive for the Vero product team! We’ve been on a roll, fixing numerous bugs and introducing the long-awaited custom HTML block.

If there’s one thing that digital companies are moving further and further towards to engage customers, it’s personalization. After all, everywhere we look, from online shopping to social media platforms, we’re being targeted with information and products we’re promised are tailored to us personally.

In the dynamic realm of product marketing, staying ahead of the competition is not just an advantage—it’s imperative.

Affiliate marketing is on the rise. As more and more companies worldwide use affiliates to market their products, the strategy is gaining ground.

Growth marketing itself is not a new concept, and has been around for at least the last decade. As the name implies, it is marketing that leads to growth – broadly, business growth, but specifically, by increasing customer retention and loyalty.

Today, personalized product marketing is no longer a luxury; it’s a necessity – and customer segmentation is one of its essential facets. This practice allows you to fine-tune your marketing efforts and connect meaningfully with your customers.

Before automation came along, there was quite a bit of guesswork in marketing. Processes were long and tedious, often relying on manual tasks. This made it challenging to target the right audience, time messages effectively, and measure campaign success with confidence.

Companies don’t become masters of email marketing by chance. Developing an email marketing and notification strategy is a long journey, but it’s one that ultimately leads to higher engagement, profitability, and customer loyalty.

In the vast expanse of the digital universe, where each click opens the door to myriad choices, standing out is an art and a science. In this vibrant yet overwhelming marketplace, businesses face the Herculean task of making their mark.

Wow, time flies when you’re making progress! It feels like just yesterday we sent our last update. We’ve been charging ahead, storming through the items on our roadmap…

In today’s digital age, businesses must find innovative ways to rise above the noise and make a lasting impression. One age-old yet constantly evolving tactic many successful companies employ is referral marketing. This method turns the spotlight on loyal customers, allowing them to amplify brand visibility and foster trust in the community. So, why is referral marketing making such a significant mark in today’s business landscape?

In the dynamic world of digital marketing, email marketing is a vital pillar for businesses aiming to connect, nurture relationships, and boost sales. Whether you’re an experienced product manager, a budding product marketer, a vigilant digital manager, or an enthusiastic business owner, mastering email marketing is a must in today’s competitive landscape.

Everyone wants their emails to hit the inbox, but so many product emails go unread. While these emails get delivered, they don’t quite make it to the recipient’s prized inbox—leaving them in the sea of other promotional, update, and potentially spam emails.

The term “product-led growth” was only coined in 2016, but it’s made its mark on the B2B SaaS world. At the time, an investor at OpenView Partners, Blake Bartlett, noticed that more B2B SaaS companies were bypassing the traditional software sales process and selling straight to the consumer, via their websites.

Product marketing is all about connecting customers with products. To do this well, you need to identify your ideal customer and understand their needs and wants. That’s where a customer persona comes in. The customer persona is a key part of product marketing. They act as a blueprint for product marketers and guide the process from start to finish. So, let’s get into what a customer persona is and how to master them.

Undeniably, dabbling in the world of product marketing presents unique challenges, but along with them, it brings remarkable opportunities. Get it right, and your business can see outstanding levels of growth and success. Get it wrong and, well, it can be incredibly costly on all fronts.

Software companies today face issues like fierce competition, rapidly evolving technologies, changing customer preferences, and the need for effective marketing strategies to reach and engage their target audience. To overcome these hurdles, they’re turning to B2B marketing automation to streamline their marketing efforts and drive growth.

A Customer Engagement Platform (CEP) is channel-agnostic software that fine-tunes customer interactions by automating personalized messages and notifications across multiple platforms. It acts as a universal key to a multitude of channels, ensuring seamless customer experiences and improving overall engagement.

There’s nothing more damaging to a domain and IP reputation than sending to a dirty list of email addresses. So when we hear our customers’ techniques for maintaining a clean list, it’s music to our ears! So how can you maintain a clean list and why is it so important?