Segment your subscribers Segmenting your customers allows you to send more granular emails. This, in turn, means that you’ll send emails that resonate with each and every recipient – this keeps you and your customers happier: they get better emails, you get more conversions. Two primary ways to segment your customers: Using their attributes, for […]

As with any online marketing, the trick to successful campaigns is to ensure you are measuring everything. We’ll take you through what metrics to measure when it comes to email and what to look for in order to improve. Opens, clicks and conversions Opens, clicks, and conversions are the three most important metrics when it […]

A great email subject line has the power to truly change the success of your campaign. Writing great subject lines The subject is the first thing your readers see. Even if they don’t open your email, it still has a lot of power as it gets your brand in front of your customers. It’s been […]

Four steps to help you create your first email campaign strategy. 1. Understanding automated and one-off campaigns When you think email marketing the first thing that jumps into your head is probably the word ’email newsletter’, also known as the promotional email or blast. Email newsletters have been the bread-and-butter of the industry since the […]

Blogging and content marketing has been one of the hottest trends over the past few years. Online businesses figured out that by producing amazing content that provides value to their customer base they can increase traffic, educate and built trust: generating more leads and sales. In this way, content ends up being a win-win for […]

Knowing where and how to get email subscribers requires you to know the audience you’re targeting, and think about what you’ll ultimately send them. Customer Personas As with any marketing, you should spend time creating customer personas. A customer persona is a very clear image of the person you’re going to be selling to. How […]

There are lots of great tools out there that can help you maximise your email marketing. Do you want a 1000% lift in subscribers? A massive lift in deliverability? The knowledge that your campaigns will look great on your recipients’ screens? These six tools are tools we’ve come across working with customers and maximising the […]

We’d like to introduce you to some friends of ours—Unhaggle. Unhaggle helps car buyers get the best price on a new car without the hassle of negotiating. They do this by getting up to 10 dealers to compete through a reverse auction process that’s guaranteed to get the lowest price. They also show car buyers […]

“Lots of people ask how we manage to create great content and email campaigns here at Vero with such a small team. In a nutshell, here’s the answer: We’re incredibly focused on consistency. We post to our blog at least once a week, we automate our quality emails and we talk to customers at least […]

2014 is going to be a great year for email marketing. It looks like there is going to be an ever-increasing focus on mobile, better segmentation (as data becomes a company’s secret weapon) and the recipient (particularly with UX changes and innovations from Gmail). To meet these demands, we’re working on some awesome new ideas […]

Creating content that gets shared is super hard. If it was easy we’d all have a million uniques a month, right? Learning a few tips and tricks to help you ensure each and every piece of content you put out has an impact will make your blog and email marketing much more powerful. Here are […]

Six months ago we compiled a list of 20 great lifecycle email campaigns and the response was fantastic. Since then we’ve seen some fantastic campaigns from B2C and B2B business alike: campaigns that implement email marketing best practice and raise the bar. These 15 campaigns will give you inspiration for data-driven email marketing campaigns that […]

Google have now started caching images for all emails opened via Gmail. This means images are displayed by default, generally a good thing for email marketers. This will have an impact on how opens are tracked and it’s interesting and important to understand why. Throughout 2013 Google made a number of changes to Gmail, in […]

Although there are many technical rules around you need to follow to ensure your emails look and function well, the rules around what to do to create successful email marketing campaigns are completely open: you can try out anything you like. Finding what works is a process of trial and error but these 5 tips […]

Ensuring you are targeting a willing, hungry and profitable audience is, without a doubt, the most important step of any marketing campaign. Getting this right up front will save you hours of wasted time and effort. Robert Coorey, Director of Global Marketing at e-Web Marketing, used science to help him ensure there was an audience […]

The Direct Marketing Association (DMA) puts out statistics regularly on the state of email marketing. Last year in their 2013, and most recent, report they found that companies achieve an average ROI of $28.5 for every $1 spent on email marketing. Next on the list is search engine marketing, coming in at about $20 for […]

Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business. I got five of the best email marketing and conversion rate experts out there to […]

When it comes to marketing there are traditional approaches like pay-per-click advertising, newsletter advertising, billboards, directories, radio, webinars, and the new and popular approaches of inbound marketing, partnerships, and remarketing. …yet, it’s often the less traditional approaches that lead to the biggest growth. Andrew Chen shared his observations on one of AirBnB’s fantastic distribution hacks: […]

Email newsletters helped us grow an extra 34% last month. We sent twice as many email campaigns in November as we did in October. This might sound like a lot yet most of our customers only received 1, or perhaps 2, extra campaigns. How? Segmentation. We’ve recently been sharing statistics and data that reveal the […]