As we head into December 2013 I put together a summary of the last 11 months for the Vero team. I wanted to share it with you too. Before I get into the details I want to say a huge thank you from all of us at Vero. We’ve had an awesome year working with […]

We put a lot of time and effort into writing posts for the Vero blog. As a team we all acknowledge the blog as the perfect way to share awesome email marketing stories and stats to help you do better. We’d love to hear how we could make the blog better for you – from […]

Growing quickly is about leverage. The best way to get leverage is to get access to the audience of others. Enter partnerships. A good partnership has to ability to deliver qualified visitors to your site. Visitors that will actually buy. Building up a marketing channel that consistently drives people into the top of your funnel […]

Using email personalization, even if it’s just using a customer’s name, can increase click-through rates by up 50%! Here’s the results based on data from Vero’s customers. We analyzed: 8,000 email campaigns, removing those with less than 1,000 sends. Using our templating engine we determined emails that contains personalization based on the Liquid templating language. […]

The hard data says triggered email campaigns have a higher click-through rate than newsletters, by just over 40%. Better yet, a triggered email with 2 or 3 links is 120% more likely to convert than one with just a single link. Last week we examined whether emails with an image converted better than those without. […]

When we analyzed the data from over 5,000 campaigns we found something powerful: campaigns with images had a 42% higher click-through rate than campaigns without images. Since Vero helps you increase your email marketing conversions we care a lot about tactics that actually get results. We’re big believers in data-driven decisions so we have put […]

Seasonal emails are a great opportunity to engage with customers, new and old. It is also a great time to gather new data that you can use in all of your email campaigns over the next year. Segmentation is the key to driving conversions this Christmas. Learn from these three segmentation strategies. The holiday season […]

We recently teamed up with the guys at Moz.com to bring you two great marketing tools with extra value. All Vero subscribers can get a 60 day free trial of Moz. That’s double the usual trial period, available any time if you follow this link. If you haven’t heard of Moz, it’s an SEO analytics […]

Tzvi at Userlicious shared his secrets to a viral email newsletter that generated 35% more revenue over his usual newsletters Learn how to target a non-Gmail users with segmentation in Vero. See how you can use the powerful Liquid templating language to dynamically manipulate text in your emails. Last week we covered how to setup […]

Making assumptions when tackling conversion optimisation can cost you money. Personalization DOES still work in email marketing, having a single CTA is NOT always the best strategy and sometimes outrageous subject lines are LESS effective than plain ones. The results below challenge the notion that any ‘best practice’ should be accepted: you need to test […]

Learn how to actually set up a series of emails that are sent to your customers throughout the trial of your software. See an example of a great upgrade email. This is the first in a series of posts where we’ll walk you through the process of setting up a particular type of campaign. Future […]

Selling B2B SaaS or physical products at scale is no different to selling B2C products. If you have a B2C product then you should consider a B2B product as a growth offering – lifecycle email can help you maximize your conversions here. Treating your customers as individuals and acknowleding their use-cases is the most effective […]

We’ve just released two great new features as part of our pricing update. Most exciting is the fact that you can now send Newsletters (blast emails) in Vero, consolidating your email marketing and helping you work faster. Our new Segments feature allows you to name groups of filters, such as ‘Paying customers’ or ‘Loyal shoppers’. […]

These five email strategies from the worlds largest media sites like Tumblr will help you increase user engagement and conversion too. Tumblr sites get over 20 billion page views per month. Online media is changing rapidly. Whilst old-world media outlets and newspapers rapidly try to work out how to stay relevant and monetize in an […]

Domain Signing is about linking your domain to your outgoing emails. When you sign up to Vero, by default your emails will be sent from our shared domain and IP addresses. This is actually very positive for a number of reasons. Primarily, we send a lot more email than you so getting started and dealing […]

Editorial and educational content is one of the most powerful ways to convert email subscribers into paying customers. Focus on sharing knowledge with your readers rather than offering a discount or asking for a sale. Use series emails to multiply the effectiveness of your educational campaigns. Last week, in part one, we discussed how you […]

Using landing pages to collect email subscribers (for any type of campaign) can help you increase conversion rates up to 50%. Landing pages give you the power to apply rigorous conversion optimization strategies. You can use landing pages to create data-driven segments within your email marketing database. Using dedicated landing pages to collect subscribers for […]

Today we released a new feature system-wide: external attributes External attributes allows you to merge in data from your own website when sending emails This feature is now publicly available (not in beta) to customers on our higher plans: email us to enable it What it’s all about The idea behind it is to let […]

Want to see some great examples of lifecycle email marketing? These five great examples of lifecycle marketing campaigns will help you get a practical grasp on what you can do to maximize the effectiveness of your own lifecycle emails. They show you ways you can use behavioral triggers to dramatically increase your email conversions. If […]