Managing consumer needs can be challenging, but it also spells great opportunities for businesses. Read our guide on customer experience management!
Customer experience management: A starter’s guide
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Our continuity plans during COVID-19
Dear Vero Customers, Thank you so much for entrusting your marketing and engagement emails to Vero. We take this responsibility very seriously, and work hard
Micro conversions: What they are and why you should be tracking them
Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?
What you need to know about psychographic segmentation
Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it.
How to use NPS emails to improve the customer experience
The Net Promoter Score (NPS) is one of the most important metrics for organizations to monitor. But how do you use NPS emails to improve the customer experience? Read our guide to learn more!
Audience segmentation: Why it’s important and how to do it
In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.
Email image deliverability and experience: What you need to know
Email image issues can throw off even the best email teams by reducing deliverability, or tanking user experience. Read our guide to learn how to fix them!
Email Analytics: Essential metrics to track for email success
By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.
Analyze that!
HTML Email Templates: A guide to getting started
Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.