In the lifecycle of a startup, specific roles are pivotal in the growth from one to one hundred of the company. One such role is the product marketing manager, in charge of driving product success by…

If you’re a product marketer, you know how important quality product messaging is. It cuts through the noise and helps your product stand out from the crowd. To get the most out of your product messaging…

Growth. It’s the number one priority of almost every business and the number one thing that executives strategize in board rooms. After all, if you can’t grow, your profits will stagnate, and your business will lose…

Having the best product management software can make all the difference to your workflow. Product management tools help product managers navigate the complex landscape of product development and management. There are several options to choose from…

Let’s face it, in the world of remote work, nobody knows quite how to hit the sweet spot of interactions with their coworkers or clients. Imagine you’re briefing a co-worker on a project with some specific…

This sprint we’ve been working feverishly on a whole host of features listed on our public roadmap. Most notably: automations in Connect, multi-channel, a public API and a brand new UI for Cloud…

In this update, which covers work we released in our first development sprint of the year, we have a couple of new integrations to announce, a new way to interact with support and a number of bugs and small improvements…

We are excited to share our 2023 roadmap with you, centered around three customer feedback-driven themes that bring us closer to realizing our vision and upgrading our platform. Multi-channel, a better UX and flexible data storage…

It’s been a really exciting 2022. This year we’ve focused on two key areas: 1. Exploring new ways of loading data for customers, and 2. Building the foundations to improve the core product experience. In this article we’ve included a soup-to-nuts summary of everything we released this year…

It’s been a busy few weeks here at Vero. We’ve been listening to Beyonce’s newest album on full volume and enjoying the cherry blossoms from our office windows. More importantly, we’ve been rallying together as a team to deploy a slew of exciting improvements, new features and bug fixes to make your day better…

Another epic build cycle for us. Here’s an update on what we released in the last cycle: from April to early June…

We are renaming “Newsletters” to “Vero Connect” and “Workflows” to “Vero Cloud”. These names better reflect the needs these products solve and our long-term direction…

Snowflake for Vero Connect makes it possible for users to query their data directly from their Snowflake database and send Newsletters to their customers.

In March we wrapped up the first eight-week “build cycle” of 2022 and we’ve got a bunch of exciting updates to share. First up: we released a massive overhaul to our Help Center, rebuilding it from the ground up…

If you’re a digitally enabled business, you’re likely to be collecting and storing customer data. It could be blog subscribers via webforms, queries via live chat, customers from an online store, or user data collected via…

With just about every tool, app, and webform collecting and storing user data, marketers now have access to more data than ever before. From an email marketing perspective, more data should technically mean…

With organizations and applications becoming ever more data-demanding, businesses need to maintain multiple data pipelines: one for their core product and one for their marketing software and CRM tools.