A few weeks ago I wrote about grift vs. marketing. TL;DR don’t sell what isn’t real or you can’t deliver. Last weekend it was the Sydney Marathon down here in Sydney, Australia (where I live). With the likes of Eliud Kipchoge and Sifan Hassan gracing our streets, it was inspiring. …and alongside these all-time athletes, […]

Hi folks, We’ve made solid progress over the last few months with several key updates. As a reminder, our number one goal for 2025 is to make Vero 2.0 fully backwards compatible so we can introduce it as the default Vero interface. We’re undertaking this work to make Vero more powerful, flexible, and cost-effective, giving […]

A useful framing: marketing automation is simply trying to automate the things you’d do manually for each and every customer if you had infinite time. If you had infinite time, you’d walk every customer through your product personally. You’d check in when something important happened. You’d send a thank-you note when they bought. You’d call […]

At any given moment each of your users will match several different marketing segments, or states. Take an imaginary user, Casey, who: Is in a free trial but hasn’t activated yet, Previously signed up for weekly product updates, Recently attended a live, in-person event. This week you intend to send three different messaging campaigns: A […]

One thing I’ve always irked at is “spin”. Companies promoting features they haven’t got. Fake urgency, fake wait lists. Focusing only on the outcome without clarifying the inputs required. The industry Vero is in, MarTech, is actually pretty notorious for spin. Products in this space help marketers fill technical gaps in order to achieve their […]

The humble broadcast. Whether you call it a broadcast, newsletter, campaign or batch send, the broadcast is the backbone—and typically the unsung hero—of all messaging strategies. As marketers, we’re always on the hunt for the next best thing. An idea or tool that will give us an edge over your competition and get you in […]

You’ve designed a campaign in your customer engagement platform. You’ve tested it. You’ve completed your pre-launch checklist. You hit “Send”. What actually happens now? How does your message end up in front of your recipients? In their inbox, on their screen. In this post we peel back the layers to explain what happens after you […]

So many marketing teams are stuck in the same trap: it takes weeks to get anything out the door. Even simple things! I was talking to a Head of CRM the other day. She was frustrated: "It took us, essentially, a whole month to get that new campaign live. It wasn’t even that complex. It’s […]

Have you ever talked to a marketer who loves their customer engagement platform (CEP)? It does happen: but it’s a mythical experience. More likely, you’ve heard or uttered the refrain "it’s a great platform but…" many, many times. This all comes back to a sense that you can’t achieve your goals as a marketer. You […]

If you’ve ever tried to evaluate a Customer Data Platform (CDP) and walked away more confused than when you started: you’re not alone. And no, it’s not because you "don’t get data". It’s because the industry is a swirling heap of overlapping tools, inflated claims and diagrams that make everything look magical and inevitable. The […]

2025 is here and we’re off to the races! Over the past year, we’ve been hard at work on Vero 2.0. Our goal has been not only to make it the default interface, but also to load it with key improvements and features you’ve requested.

It’s been a productive start to the year, so buckle up for a jam packed update and enjoy everything we’ve shipped in early 2025 including data destinations, data feeds and more

If you’ve spent a year mastering the fine art of couch surfing and suddenly decide to run a marathon, your body is going to protest in ways you didn’t think were possible. You’ll likely wake up feeling like you’ve been hit by a truck. Email domains work the same way.

The words “Black Friday” and “Christmas” to email marketers often runs a chill down the spine. We don’t want to talk about it yet, but we have to talk about it. The reality is, it’s the biggest email marketing sending season of the year and some preparations have to be made.

It’s that time again, we’re here to brighten your day and put a spring in your step with another roundup of all the exciting updates we’ve rolled out since our last update.

The rise of email bots may be impacting your emails. To tackle those pesky bot clicks and keep your metrics (and your sanity) 🤯 in check, we’ve laid out some helpful strategies…

We’re thrilled to announce the preview of our new Vero 2.0 interface, giving all customers a glimpse into the future of Vero.

For years since Gmail introduced the Promotions tab in inboxes, marketers have explored every angle possible to try and avoid landing there, often treating it like some kind of email purgatory 🔥, traveling to religious sites to repent, lighting candles, and praying 📿 to their deity to please remove them from his terrifying tab (okay maybe not this far, but I’ve seen a lot of panic over this topic).

Sending emails in batches isn’t just a smart strategy; it’s a game-changer for your email marketing. Here’s why batching your email sends can elevate your metrics and keep your sanity intact.