Customer relationships are like a flywheel—they require effort to get them started, but once they’re spinning, it’s easier to maintain. Acquiring a new customer takes
Email retargeting: Why, when, and how to use it
It’s a seemingly simple equation – the more relevant the email, the better the performance. There are so many ways to send better emails, though.
How to create great referral emails
If you have ever asked a friend where they get their haircut, or bought new food after trying it at a friend’s house—a referral has
New pricing: more affordable to get started, better value as you scale
Over the last several months, with input from many of our customers, we’ve been working toward a new pricing scheme that we believe better aligns
How to create an email onboarding sequence
Imagine you’re visiting a new country, and you have a tour guide to show you around for the duration of your trip. Now imagine the
SaaS multi-channel marketing: What you need to know
There are a ton of ways for customers to interact with your company. It’s expected that in 2020, the average person will spend more than
How to get started with B2B marketing automation
B2B marketing automation helps you make a huge marketing impact, even if you have a small team. Here’s how to get started.
Introducing drag and drop email content and a new campaign editing experience
It’s an exciting day! We’re pleased to announce our first major release of the Drag and Drop editor. It’s a feature that we believe will
How to do email A/B testing the right way
A/B testing your email is a great way to make data-driven decisions in the future. Here’s a guide on what to test, and how to get started