Learn how to load weather, location and other data via APIs into the body of an email and use that data to personalize what a customer will receive. This is an example of a welcome email campaign (perhaps a little exaggerated!) that includes details about the weather at the recipient's location, a map of their city and details on their nearest Vero support contact (based on our support team ...
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Automated Email A/B testing
When A/B testing an email newsletter you can now let Vero automatically pick and send the winning email to the remaining recipients. Vero makes A/B testing easy to manage while providing the level of accuracy required to ensure your tests are robust so that you can confidently optimize the performance of your campaigns. Winning metrics that matter You're in control of the parameters used for ...
Emails that can talk to APIs
Vero's Fusion functionality allows you to access your most accurate data when you need it. With Fusion you can pull data from your own internal APIs or public API endpoints right before emails are sent, providing the accuracy and timeliness needed to deliver your customers a truly personalized experience. Many of our customers have been using Fusion over the last few months and we've been ...
Graphing net churn using Redshift, DBT and Mode Analytics
When it comes to basic data analytics, there are three key things that have changed over the last few years: It is easier than ever to set up a data warehouse with virtually no data limits, such as Amazon's AWS Redshift or Google's Big Query. It is easier than ever to synchronize data from SaaS products into such warehouses, with tools like Stitch and Segment. There are several ...
Revamped Reporting
To kick off 2018, we've revamped email campaign reporting in Vero! The Reports section is now sporting a smoother UI and additional filters that will enable you to access your email campaign data with greater granularity. We've also improved the robustness of our webhooks to help you join up your data from Vero with the rest of your data, giving you access to the insights that are important to ...