Before automation came along, there was quite a bit of guesswork in marketing. Processes were long and tedious, often relying on manual tasks. This made it challenging to target the right audience, time messages effectively, and measure campaign success with confidence.

Companies don’t become masters of email marketing by chance. Developing an email marketing and notification strategy is a long journey, but it’s one that ultimately leads to higher engagement, profitability, and customer loyalty.

In the vast expanse of the digital universe, where each click opens the door to myriad choices, standing out is an art and a science. In this vibrant yet overwhelming marketplace, businesses face the Herculean task of making their mark.

Wow, time flies when you’re making progress! It feels like just yesterday we sent our last update. We’ve been charging ahead, storming through the items on our roadmap…

In today’s digital age, businesses must find innovative ways to rise above the noise and make a lasting impression. One age-old yet constantly evolving tactic many successful companies employ is referral marketing. This method turns the spotlight on loyal customers, allowing them to amplify brand visibility and foster trust in the community. So, why is referral marketing making such a significant mark in today’s business landscape?

In the dynamic world of digital marketing, email marketing is a vital pillar for businesses aiming to connect, nurture relationships, and boost sales. Whether you’re an experienced product manager, a budding product marketer, a vigilant digital manager, or an enthusiastic business owner, mastering email marketing is a must in today’s competitive landscape.

Everyone wants their emails to hit the inbox, but so many product emails go unread. While these emails get delivered, they don’t quite make it to the recipient’s prized inbox—leaving them in the sea of other promotional, update, and potentially spam emails.

The term “product-led growth” was only coined in 2016, but it’s made its mark on the B2B SaaS world. At the time, an investor at OpenView Partners, Blake Bartlett, noticed that more B2B SaaS companies were bypassing the traditional software sales process and selling straight to the consumer, via their websites.

Product marketing is all about connecting customers with products. To do this well, you need to identify your ideal customer and understand their needs and wants. That’s where a customer persona comes in. The customer persona is a key part of product marketing. They act as a blueprint for product marketers and guide the process from start to finish. So, let’s get into what a customer persona is and how to master them.

Undeniably, dabbling in the world of product marketing presents unique challenges, but along with them, it brings remarkable opportunities. Get it right, and your business can see outstanding levels of growth and success. Get it wrong and, well, it can be incredibly costly on all fronts.

In this update, which covers work we released in our first development sprint of the year, we have a couple of new integrations to announce, a new way to interact with support and a number of bugs and small improvements…

We are excited to share our 2023 roadmap with you, centered around three customer feedback-driven themes that bring us closer to realizing our vision and upgrading our platform. Multi-channel, a better UX and flexible data storage…

It’s been a really exciting 2022. This year we’ve focused on two key areas: 1. Exploring new ways of loading data for customers, and 2. Building the foundations to improve the core product experience. In this article we’ve included a soup-to-nuts summary of everything we released this year…

It’s been a busy few weeks here at Vero. We’ve been listening to Beyonce’s newest album on full volume and enjoying the cherry blossoms from our office windows. More importantly, we’ve been rallying together as a team to deploy a slew of exciting improvements, new features and bug fixes to make your day better…

Another epic build cycle for us. Here’s an update on what we released in the last cycle: from April to early June…

We are renaming ‘Newsletters’ to ‘Vero Connect’ and ‘Workflows’ to ‘Vero Cloud’. These names better reflect the needs these products solve and our long-term direction…

Snowflake for Vero Connect makes it possible for users to query their data directly from their Snowflake database and send Newsletters to their customers.

In March we wrapped up the first eight-week “build cycle” of 2022 and we’ve got a bunch of exciting updates to share. First up: we released a massive overhaul to our Help Center, rebuilding it from the ground up…

If you’re a digitally enabled business, you’re likely to be collecting and storing customer data. It could be blog subscribers via webforms, queries via live chat, customers from an online store, or user data collected via…

With just about every tool, app, and webform collecting and storing user data, marketers now have access to more data than ever before. From an email marketing perspective, more data should technically mean…