Product marketing is all about connecting customers with products. To do this well, you need to identify your ideal customer and understand their needs and wants. That’s where a customer persona comes in. The customer persona is a key part of product marketing. They act as a blueprint for product marketers and guide the process from start to finish. So, let’s get into what a customer persona is and how to master them.

Undeniably, dabbling in the world of product marketing presents unique challenges, but along with them, it brings remarkable opportunities. Get it right, and your business can see outstanding levels of growth and success. Get it wrong and, well, it can be incredibly costly on all fronts.

Software companies today face issues like fierce competition, rapidly evolving technologies, changing customer preferences, and the need for effective marketing strategies to reach and engage their target audience. To overcome these hurdles, they’re turning to B2B marketing automation to streamline their marketing efforts and drive growth.

A Customer Engagement Platform (CEP) is channel-agnostic software that fine-tunes customer interactions by automating personalized messages and notifications across multiple platforms. It acts as a universal key to a multitude of channels, ensuring seamless customer experiences and improving overall engagement.

There’s nothing more damaging to a domain and IP reputation than sending to a dirty list of email addresses. So when we hear our customers’ techniques for maintaining a clean list, it’s music to our ears! So how can you maintain a clean list and why is it so important?

Buckle up because we have a lot to talk about today. Our team has been working hard to bring you a treasure trove of exciting news, features, and improvements to deliver the best experience possible. Today, we’ll not only be diving into the amazing things we’ve already released but also giving you a sneak peek into what’s coming up on the horizon…

In the lifecycle of a startup, specific roles are pivotal in the growth from one to one hundred of the company. One such role is the product marketing manager, in charge of driving product success by…

If you’re a product marketer, you know how important quality product messaging is. It cuts through the noise and helps your product stand out from the crowd. To get the most out of your product messaging…

Growth. It’s the number one priority of almost every business and the number one thing that executives strategize in board rooms. After all, if you can’t grow, your profits will stagnate, and your business will lose…

Having the best product management software can make all the difference to your workflow. Product management tools help product managers navigate the complex landscape of product development and management. There are several options to choose from…

Let’s face it, in the world of remote work, nobody knows quite how to hit the sweet spot of interactions with their coworkers or clients. Imagine you’re briefing a co-worker on a project with some specific…

This sprint we’ve been working feverishly on a whole host of features listed on our public roadmap. Most notably: automations in Connect, multi-channel, a public API and a brand new UI for Cloud…

In this update, which covers work we released in our first development sprint of the year, we have a couple of new integrations to announce, a new way to interact with support and a number of bugs and small improvements…

We are excited to share our 2023 roadmap with you, centered around three customer feedback-driven themes that bring us closer to realizing our vision and upgrading our platform. Multi-channel, a better UX and flexible data storage…

It’s been a really exciting 2022. This year we’ve focused on two key areas: 1. Exploring new ways of loading data for customers, and 2. Building the foundations to improve the core product experience. In this article we’ve included a soup-to-nuts summary of everything we released this year…

It’s been a busy few weeks here at Vero. We’ve been listening to Beyonce’s newest album on full volume and enjoying the cherry blossoms from our office windows. More importantly, we’ve been rallying together as a team to deploy a slew of exciting improvements, new features and bug fixes to make your day better…

Another epic build cycle for us. Here’s an update on what we released in the last cycle: from April to early June…

We are renaming ‘Newsletters’ to ‘Vero Connect’ and ‘Workflows’ to ‘Vero Cloud’. These names better reflect the needs these products solve and our long-term direction…

Snowflake for Vero Connect makes it possible for users to query their data directly from their Snowflake database and send Newsletters to their customers.