At this point, you’re much smarter about how videos affect your email marketing, right? You know it’s a great way to set yourself apart and get ahead of the competition. You know it gives you roughly 280 perfect ROI, which is an added bonus. And you know if all else fails, you can default to […]

When it comes time to survey your email subscribers, most marketers look to Google Forms or SurveyMonkey. These are useful tools but both have one major disadvantage: they require the user to leave the email, then take the survey. Wouldn’t it be nicer if they could take simple surveys right in the email, regardless of […]

‘AMAs generate some of the most compelling stories on the web, or in any medium.’ That’s Alexis Madrigal writing about the beauty and power of AMAs on The Atlantic. Short for “ask me anything”, AMAs have evolved from a fun distraction on message boards to serious promotional opportunities for celebrities and politicians. In the marketing […]

You know the best way to send better email newsletters? Subscribe to and read lots of them. Here are 50 great ones to keep tabs on. These may not reach the widest audience but they resonate with the right audience. Some are niche, some are general … but all of them go above and beyond […]

The debates have raged on long enough. 94% of internet users use email, while only 61% of them use social media. Social media marketing attracts fans to itself and engages in ‘pull’ marketing with 47% of Americans saying that Facebook is their #1 influencer for purchases, while email marketing is all about ‘push’ marketing – […]

We wanted to know what advice the world’s best email marketers have to offer. So we asked. First, we emailed a bunch of smart people in the marketing world. We were thrilled to hear back from so many of them. And we were even more thrilled at the excellent advice they had to offer. Next, […]

Vero’s Fusion feature allows you to use more data to create one-to-one personalized emails. I recently heard someone say “before long, A/B testing will be dead“. That’s a little alarmist, but their point was that we live in a world where people want more, customized and faster than ever before. When it comes to email […]

Last week on the Buffer blog, Kevan Lee wrote something that really resonated with us here at Vero. I’ve got this idea about email marketing, and it goes something like this: Create amazing content that people want to read all the time Ask permission to send amazing content to people’s emails. Ask again. Ask a […]

Inbox zero. It’s an achievement celebrated by everyone on Earth, except email marketers. Here’s the thing about inbox zero though: It’s a real issue for people. Even email marketers get too much email. The collective response from email users – all 2.4 billion of them – has been overwhelming. McKinsey & Company reported that workers […]

As an eCommerce business, your email list is your biggest asset. It’s the cheapest and fastest way to promote your products and cultivate a tribe of loyal customers. Over and over again, email has proven to be more effective than other channels, like social media, at driving real revenue. When it comes to conversion rates, […]

As you automate your marketing with triggered emails, scheduled tweets and regular content on your blog, don’t forget about automating competitive tracking. There are a number of cool ways to track your competitors in Google, social media and even email marketing. In this post, we’ll outline the tools and tips to make this happen with […]

Behavioral email overview: Marketers track events on their site. An event can be almost anything. For example, a customer visiting a product page three times in one week or a SaaS user exploring a new feature in the app. Events = behavior. These marketers craft emails to fill very specific needs. For examples, if a […]

A few months ago, we started a weekly roundup of curated stories called The Whitelist. It wasn’t a hit, so we’re pivoting. It’s been a good opportunity to examine the content we create. It’s also a very transparent marketing lesson. We had an idea, it didn’t work and now we are re-purposing the content for […]

Email is changing fast. It’s an old technology – MIT’s Ray Tomlinson sent the first email in 1971 – that is experiencing an identity crisis. Over the past few years, many services have cropped up that claim they will change email forever. The proliferation of mobile devices has made email easier and faster to access. […]

280 percent. That’s the average return on investment that video email marketing — as opposed to plain old text — can give you. But what if you’re still unsure about getting involved in the whole video thing? Isn’t there something else you can do to make your emails stand out from the crowd so they’re […]

An email swipe file is the best way to get ideas for your own email marketing. It’s a smart idea to setup folders or labels in your inbox to tag emails that inspire you. That way, you have a constantly growing repository of ideas. But it’s also a good idea to subscribe to lots of […]

It’s time we welcome a new era of email marketing. “Bulk” email is gone and it’s not coming back. Our technology is too good for it and our attention spans are too short for it. With all the noise out there, your emails have to seriously rock to stand out from the crowd. Luckily, every […]

Image via LeraBlog Retention emails are the lowest-hanging fruit of the customer lifecycle. It’s hard to increase your lead velocity rate and optimize your conversion to bring on new customers. Inactive users have already gone through that process and you’ve already invested time and money in them. They see value in your product and, at […]

Can you imagine what the perfect email in a perfect world would look like? As marketers and startup founders, we are always striving to improve our businesses. Some of us pay particularly close attention to email marketing and continually look for ways to increase engagement, drive up clicks and optimize performance. But have you ever […]