Email marketing is a powerful way to maximize your customer acquisition efforts. It can help turn interested leads into users, inactive users into regular users and active users into long-term, paying customers. Someone asked me last week: How do you go about writing emails? You seem to have a unique style that focuses on customer […]

One of the most common questions I get from Vero customers is: How can I tell how effective my email campaigns REALLY are in amongst my SEO, PPC, Facebook and other marketing strategies? Good one, right? Taking a step back the real question is how can you determine the effectiveness of EACH channel in your […]

This is a guest post by Tzvi Balbin. Read more about Tzvi after the post! Big data is changing the way we sell our products online. Once only at the fingertips of companies like Amazon, a new era is upon us. It’s easy to get caught up in the buzz words but, back in reality, […]

Ninety-four percent of people admit that a positive customer experience will make them more likely to stick with a company or purchase again. But not everything contributes equally to helping you increase your customer retention rate. A lot of common customer retention tips can only be applied to certain industries or audiences. To help you […]

Spring is here! With it comes good vibes, shopping for new clothes, having a few drinks outside and simply grinning like an idiot because the cold weather has gone. So, in between all of this goodness, why not give your email marketing something to grin about as well? As Dale Carnegie recounts in How to […]

How do you get more customers? If you ask people that question you’ll usually hear things like: “good marketing”, “build something people want”, “have amazing customer service” and so on. None of these answers are wrong but they are a bit vague. So how about something a little more practical? Email marketing is a powerful […]

You’re not reading that graph wrong: on day 9 after launch, Treasure Isle had nearly 4,500,000 players. Zynga and a handful of other social gaming companies have experienced unparalleled growth powered by their addictive games on the Facebook and (predominantly iOS) platforms. Here are a few facts you probably don’t know about Zynga: They have […]

It’s time for some email marketing examples from the real world. I’ve selected 10 emails that came through my inbox recently and am going to focus on conversions and how each campaign performs. For each of the campaigns listed I’ve pulled together a screenshot as it arrived in my inbox, a list of things the […]

You’re probably sitting there thinking ‘A/B testing my emails is too hard‘, ‘I don’t have enough people to bother‘ or ‘where do I even start?‘ Right…right? That’s pretty normal: not enough online businesses A/B test their email campaigns! So be different: it’s not hard and by doing so you’ll stay ahead of the competition. Here […]

It’s been a little while since I sent around a product update. As ever we’ve been working hard to make Vero better and better over the last couple of months and here are three features and upgrades I wanted to share with you this month. This is just the beginning. April and May are going […]

Online dating is a MASSIVE market. In 2012 it was worth around $2 billion and shows no sign of slowing down. There are a bucketload of online dating apps, from new players to household names like PlentyOfFish, Match.com and OkCupid. These guys have have tens of millions of users each…and that’s just the beginning. Did […]

Forty years ago email didn’t exist. Today, over 294,000,000,000 emails are sent every day. With many a customer waking up to an inbox like this… …it’s important to ensure you maximize every chance you get for conversion! Enter email hacking. By thinking outside the box and actually considering your recipient, their time and their mindframe […]

Every online marketer wants a little extra juice, right? The big question is always what can you do to squeeze a few extra conversions out of your online marketing campaigns. I know I spend a lot of my time pondering this, particularly when it comes to email marketing. What can I test template-wise? Which subject […]

Have you ever been on a date with a stranger? With Valentine’s Day having just passed most of us will have given some recent thought to our love lives. Those first dates are never easy, are they? You want to know whether your date is a match — do they like the same things? Is […]

This is a lifecycle email success story. At Vero we’ve recently switched from Zendesk to Help Scout. There are a number of reasons for this but, honestly, the main reason is that Help Scout gave me the opportunity. That’s right…Help Scout asked me to sign up and sign up I did! If you want to […]

I get hundreds of emails per week through my inbox (on purpose!) and the following 8 points are mistakes that online businesses often make when sending emails. Just like harem pants in the 80s, these are all things we regret doing, after the fact! Sending emails is complex and time-consuming. There is a lot to […]

Amazon.com is a powerhouse. Jeff Bezos and the team at Amazon have essentially defined how we shop online over the last 17 years. Here are here are a few facts you might not know about Amazon: Founded 1994 Amazon.com wasn’t profitable until 2001 with a profit of $5 million on revenues of $1 billion. Not […]

I know you all love practical tips so I asked the world’s top conversion optimization experts to analyze a real email remarketing campaign and give their thoughts on what they think works as well as what they think could do with some testing. The campaign I chose to analyze was the following welcome email from […]

Bundling products is a tried and true tactic. Offering ‘extras’ or ‘throwing in’ cheaper products is a tactic that has been used by marketers for decades to increase sales of expensive goods. It’s a standard part of the marketing toolkit… …so it must work. Everyone wants to get the most they can for the least […]