Have you ever been on a date with a stranger? With Valentine’s Day having just passed most of us will have given some recent thought to our love lives. Those first dates are never easy, are they? You want to know whether your date is a match — do they like the same things? Is […]

This is a lifecycle email success story. At Vero we’ve recently switched from Zendesk to Help Scout. There are a number of reasons for this but, honestly, the main reason is that Help Scout gave me the opportunity. That’s right…Help Scout asked me to sign up and sign up I did! If you want to […]

I get hundreds of emails per week through my inbox (on purpose!) and the following 8 points are mistakes that online businesses often make when sending emails. Just like harem pants in the 80s, these are all things we regret doing, after the fact! Sending emails is complex and time-consuming. There is a lot to […]

Amazon.com is a powerhouse. Jeff Bezos and the team at Amazon have essentially defined how we shop online over the last 17 years. Here are here are a few facts you might not know about Amazon: Founded 1994 Amazon.com wasn’t profitable until 2001 with a profit of $5 million on revenues of $1 billion. Not […]

I know you all love practical tips so I asked the world’s top conversion optimization experts to analyze a real email remarketing campaign and give their thoughts on what they think works as well as what they think could do with some testing. The campaign I chose to analyze was the following welcome email from […]

Bundling products is a tried and true tactic. Offering ‘extras’ or ‘throwing in’ cheaper products is a tactic that has been used by marketers for decades to increase sales of expensive goods. It’s a standard part of the marketing toolkit… …so it must work. Everyone wants to get the most they can for the least […]

So, you have an email list (you do, right?) Like all good businesses you’ve been emailing your list regularly and are focussed on driving incremental clicks and conversions by delivering valuable, education content that engages your readers and gets them to act. A lot of business think they have this process down but could you […]

I’m going to help YOU increase YOUR activation rate. Read to the bottom to enter our 30 day activation challenge. Activation. Is. So. Important. No idea what I’m talking about? Software as a service (SaaS) businesses all follow a pretty standard flow: User arrives on a landing page. User signs up to a free trial. […]

By now you’re an LTV optimization wizard. You know how to calculate LTV, you’ve got a bunch of awesome email campaigns setup and you’re keen to take things to the next level…but what do you do next? Over the last two weeks I’ve shared with you five campaigns to help you increase your average revenue […]

Last week I shared five email remarketing strategies that will help you increase your average revenue per user. This week I’m going to share seven examples of email remarketing campaigns that will help you increase your average customer lifespan and decrease your churn rate. Remember: LTV is an important metric because it guides what you […]

Customer Lifetime Value (LTV) is one of the most important metrics when it comes to analyzing customer acquisition strategies. If you spend less acquiring customers than you make over the long term, you theoretically have a money printing machine. In most markets it now costs a lot of money to acquire a customer. All things […]

No…You didn’t read that wrong. Flightfox recently doubled their remarketing email conversions. Thanks to email remarketing and A/B testing, email now drives approximately 10% of Flightfox’s overall sales. In this blog post we share the email copy that led to this increase and show you how you can do the same by deconstructing what is […]

A guide to increasing subscriptions and conversions for e-commerce newsletters

How to Automate Your Sales Funnel to Save Time and Make More Money This blog post will share with you some simple campaigns you can set up using Vero and it’s CapsuleCRM integration to save yourself time and better nurture your sales leads. Vero is a powerful email automation tool. Using our API you can […]

YOU are missing the sweet spot Nearly all businesses are missing the sweet spot. On the left and right you will see the two most common sorts of emails businesses send to their customers: The sweet spot is the elusive zone between an all-out, one-to-many promotional campaign and your standard ‘I forgot my password’ event-based […]