It’s time we welcome a new era of email marketing. “Bulk” email is gone and it’s not coming back. Our technology is too good for it and our attention spans are too short for it. With all the noise out there, your emails have to seriously rock to stand out from the crowd. Luckily, every […]

Image via LeraBlog Retention emails are the lowest-hanging fruit of the customer lifecycle. It’s hard to increase your lead velocity rate and optimize your conversion to bring on new customers. Inactive users have already gone through that process and you’ve already invested time and money in them. They see value in your product and, at […]

Can you imagine what the perfect email in a perfect world would look like? As marketers and startup founders, we are always striving to improve our businesses. Some of us pay particularly close attention to email marketing and continually look for ways to increase engagement, drive up clicks and optimize performance. But have you ever […]

Wouldn’t it be great if your subscribers were hooked on your emails? If they opened and read your emails without thinking about it? What would that do for your open and click-through rates? And what would that do to your bottom line? Yes, it would it be wonderful and according to Nir Eyal, author of […]

There’s a new SaaS in town: Shaving as a Service. Dollar Shave Club has spent the last several years disrupting the men’s skin care and grooming industry, a $6 billion space that’s ripe for innovative products and new players. The business model is remarkably similar to most SaaS businesses. Customers pay a monthly fee for […]

There are many misconceptions about marketing, especially when it comes to email. In our fast-paced world, email is a nearly-ancient technology. Interestingly enough, it’s still widely-used and gaining more users every year. To clear up any confusion, here are three misconceptions about email marketing that simply aren’t true.

Email is alive and well. There was no doubt in our minds but this we confirmed our already-strong feelings about the inbox. First, the New York Times covered the resurgence of email newsletters, then we were inundated with positive feedback about our guide to transactional email. Here are the best articles we read this week. […]

Is your email marketing stale? You know what I mean. You send the same weekly or monthly update to the same people. You don’t put much thought into subject lines. You barely even check your open and click rates, let alone spend time trying to improve them. You aren’t alone. It’s not unusual for marketers […]

Email marketing is really complicated. You have to write great subject lines and persuasive copy but you won’t have anyone to email without great landing pages. And without A/B testing and segmentation, those emails might not perform very well. The best email marketers put all the pieces together. This week’s Whitelist touches on almost all […]

Most startup entrepreneurs are already familiar with Eric Ries’ lean startup methodology. The approach centers on the idea of a minimum viable product. As Ries explains, a minimum viable product (MVP) “is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least […]

As a marketer, I’ve seen firsthand just how powerful it is to join online communities. Superpath, for example, helped me negotiate my content marketing salary at my last job. Time and time again, I’ve found information and connections within online marketing communities that have bolstered my career. Joining a marketing community gives you direct access […]

Where do you collect email addresses? There is a new place to collect email addresses: Twitter. Twitter has been allowing users to advertise on its platform for a while now, but lead generation cards are relatively new. Twitter explains: What are Lead Generation Cards? The Lead Generation Card makes it easy for people to express […]

We talk a lot about writing persuasive copy, segmenting lists and personalization but don’t forget that design is extremely important to a successful email marketing strategy. This week, we pulled together some great articles on how to create your own visuals, where to put them in your emails and how to use existing content to […]

You know email is a powerful marketing tool. You also know that it has been abused by careless marketers and spammers for years. One of the best ways to ensure your emails resonate with your users is to constantly A/B test factors such as subject lines, tone and copy. Making Email Better, One A/B Test […]

How would you like to write persuasive emails that hit it out of the ballpark each and every time? You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s. I learned it in university 20+ years ago, and it’s still being taught and […]

As marketers, we spend a lot of time reading about how to improve our marketing, chatting with others in the community and observing how the best execute their strategies. It’s easy to get lost in the sea of marketing information and actually forget that we should always be thinking about our customers. Always, always, always! […]

No doubt you’ve had butterflies in your stomach at some point in your life. Maybe it was before you pitched the last game of the high school playoffs or did a sales presentation for a big client. You know the feeling. But did you know that nerves actually help you perform at your peak? People […]

You know that moment when you come across something so interesting, so thought-provoking that you just have to share it? This is that moment. A few weeks ago, Rand Fishkin published a video called The Greatest Misconception in Content Marketing. Like most of his videos, Rand used plain and simple terms to explain why a […]

The word of the week here at Vero is insight. It’s a marketing buzzword, we know, but seriously, we learned so much this week about writing killer subject lines, mobile email consumption and landing page optimization. We also learned that it’s possible to have an open rate above 100 percent. Rock on, emails marketers. And […]