Segmentation is key if you want to send emails that make money. This post examines three segmented email marketing campaigns and why they are effective for SaaS, retail and social businesses alike. Email is the most effective online marketing channel (dollar spent to dollar earned). The most important thing to get right when using email […]

Email is an easy, cost-effective and personal channel that can help you improve your customer retention strategies. In fact, 59% of B2B marketers believe email marketing is still the most effective channel in generating revenue. Why? That’s easy – because it’s personal and trackable. Chris validates this idea with his post on five killer examples […]

After operating Vero for a little over a year and getting a handle on our costs along with the value we should provide, we’re changing our pricing to a per user model versus a per email one. Yes – this means that, on average, our pricing will go up. All of our current customers will […]

The lowdown BugHerd is a SaaS application that makes it easy for web designers and developers to collaborate visually when creating websites and web applications. With the click of a button users can ‘add a bug’ to any part of a website. This allows collaborators to see where issues are right on top of the […]

If you’re an online marketer then you are busy. Creating, delivering, testing and refining your marketing ideas is a constant challenge and takes a lot of time. Anything that helps you move faster also helps you test ideas faster, and the more ideas you test, the more wins you have and the faster you can […]

The travel industry is massive. Worth nearly a trillion dollars per year, travel businesses spend a lot of time competing on their ability to provide great customer service at the best prices. Savvy travel companies are embracing online marketing to it’s fullest extent. From search companies like Kayak to airlines like EasyJet, lifecycle email marketing […]

Planning out your lifecycle email campaigns can be a daunting task. Knowing what to send and when is not a perfect science but having a framework you can use to think about your lifecycle campaigns is a powerful tool. There are three key components to planning an end-to-end lifecycle email marketing campaign: coming up with […]

There are a number of conversion killers that haunt your email marketing campaigns, usually without you even knowing. They’re the sorts of mistakes that are easy to miss, are made by the best of us and happen time and again. Today we’re going to look at some real world examples of the top problems that […]

When it comes to guiding people through your funnel every little thing your customers’ encounter (big or small) has a big impact on your overall conversion rate. Focusing on new features or getting lost in the technicalities of your website are easy to do but it’s important to step back and look at the big […]

Most businesses send the same sorts of emails: some reach out right after you sign up, only to forget about you days later. Others will send you the occasional update when they are are launching a new product and the rest might send you a few tidbits month-to-month. Does this sound familiar to you? There’s […]

Getting meaningful, actionable feedback from your customers is a vital part of your business strategy. Quality feedback allows you to make decisions that have a real impact on your business and it’s bottom line. Getting customers to provide you with feedback is no easy task but when you get it right, you can collect a […]

Lifecycle email campaigns can be tricky. If you’re stuck wondering what sorts of campaigns you should send then using successful campaigns from other online businesses as inspiration can be a great shortcut to get started. It’s an exciting time in email marketing, with many businesses embracing automated lifecycle emails more than ever before. Here are […]

If you send email to your customers or leads then there is no doubt you’ve asked yourself: How can I get more email subscribers? Naturally the more customers at the top of that email marketing funnel the better off you’ll be (but don’t forget customer retention either). There is no ‘quick fix’ when it comes […]

Email marketing is a powerful way to maximize your customer acquisition efforts. It can help turn interested leads into users, inactive users into regular users and active users into long-term, paying customers. Someone asked me last week: How do you go about writing emails? You seem to have a unique style that focuses on customer […]

One of the most common questions I get from Vero customers is: How can I tell how effective my email campaigns REALLY are in amongst my SEO, PPC, Facebook and other marketing strategies? Good one, right? Taking a step back the real question is how can you determine the effectiveness of EACH channel in your […]

This is a guest post by Tzvi Balbin. Read more about Tzvi after the post! Big data is changing the way we sell our products online. Once only at the fingertips of companies like Amazon, a new era is upon us. It’s easy to get caught up in the buzz words but, back in reality, […]

Ninety-four percent of people admit that a positive customer experience will make them more likely to stick with a company or purchase again. But not everything contributes equally to helping you increase your customer retention rate. A lot of common customer retention tips can only be applied to certain industries or audiences. To help you […]

Spring is here! With it comes good vibes, shopping for new clothes, having a few drinks outside and simply grinning like an idiot because the cold weather has gone. So, in between all of this goodness, why not give your email marketing something to grin about as well? As Dale Carnegie recounts in How to […]

How do you get more customers? If you ask people that question you’ll usually hear things like: “good marketing”, “build something people want”, “have amazing customer service” and so on. None of these answers are wrong but they are a bit vague. So how about something a little more practical? Email marketing is a powerful […]