Planning out your lifecycle email campaigns can be a daunting task. Knowing what to send and when is not a perfect science but having a framework you can use to think about your lifecycle campaigns is a powerful tool. There are three key components to planning an end-to-end lifecycle email marketing campaign: coming up with […]

There are a number of conversion killers that haunt your email marketing campaigns, usually without you even knowing. They’re the sorts of mistakes that are easy to miss, are made by the best of us and happen time and again. Today we’re going to look at some real world examples of the top problems that […]

When it comes to guiding people through your funnel every little thing your customers’ encounter (big or small) has a big impact on your overall conversion rate. Focusing on new features or getting lost in the technicalities of your website are easy to do but it’s important to step back and look at the big […]

Most businesses send the same sorts of emails: some reach out right after you sign up, only to forget about you days later. Others will send you the occasional update when they are are launching a new product and the rest might send you a few tidbits month-to-month. Does this sound familiar to you? There’s […]

Getting meaningful, actionable feedback from your customers is a vital part of your business strategy. Quality feedback allows you to make decisions that have a real impact on your business and it’s bottom line. Getting customers to provide you with feedback is no easy task but when you get it right, you can collect a […]

Lifecycle email campaigns can be tricky. If you’re stuck wondering what sorts of campaigns you should send then using successful campaigns from other online businesses as inspiration can be a great shortcut to get started. It’s an exciting time in email marketing, with many businesses embracing automated lifecycle emails more than ever before. Here are […]

If you send email to your customers or leads then there is no doubt you’ve asked yourself: How can I get more email subscribers? Naturally the more customers at the top of that email marketing funnel the better off you’ll be (but don’t forget customer retention either). There is no ‘quick fix’ when it comes […]

Email marketing is a powerful way to maximize your customer acquisition efforts. It can help turn interested leads into users, inactive users into regular users and active users into long-term, paying customers. Someone asked me last week: How do you go about writing emails? You seem to have a unique style that focuses on customer […]

One of the most common questions I get from Vero customers is: How can I tell how effective my email campaigns REALLY are in amongst my SEO, PPC, Facebook and other marketing strategies? Good one, right? Taking a step back the real question is how can you determine the effectiveness of EACH channel in your […]

This is a guest post by Tzvi Balbin. Read more about Tzvi after the post! Big data is changing the way we sell our products online. Once only at the fingertips of companies like Amazon, a new era is upon us. It’s easy to get caught up in the buzz words but, back in reality, […]

Ninety-four percent of people admit that a positive customer experience will make them more likely to stick with a company or purchase again. But not everything contributes equally to helping you increase your customer retention rate. A lot of common customer retention tips can only be applied to certain industries or audiences. To help you […]

Spring is here! With it comes good vibes, shopping for new clothes, having a few drinks outside and simply grinning like an idiot because the cold weather has gone. So, in between all of this goodness, why not give your email marketing something to grin about as well? As Dale Carnegie recounts in How to […]

How do you get more customers? If you ask people that question you’ll usually hear things like: “good marketing”, “build something people want”, “have amazing customer service” and so on. None of these answers are wrong but they are a bit vague. So how about something a little more practical? Email marketing is a powerful […]

You’re not reading that graph wrong: on day 9 after launch, Treasure Isle had nearly 4,500,000 players. Zynga and a handful of other social gaming companies have experienced unparalleled growth powered by their addictive games on the Facebook and (predominantly iOS) platforms. Here are a few facts you probably don’t know about Zynga: They have […]

It’s time for some email marketing examples from the real world. I’ve selected 10 emails that came through my inbox recently and am going to focus on conversions and how each campaign performs. For each of the campaigns listed I’ve pulled together a screenshot as it arrived in my inbox, a list of things the […]

You’re probably sitting there thinking ‘A/B testing my emails is too hard‘, ‘I don’t have enough people to bother‘ or ‘where do I even start?‘ Right…right? That’s pretty normal: not enough online businesses A/B test their email campaigns! So be different: it’s not hard and by doing so you’ll stay ahead of the competition. Here […]

It’s been a little while since I sent around a product update. As ever we’ve been working hard to make Vero better and better over the last couple of months and here are three features and upgrades I wanted to share with you this month. This is just the beginning. April and May are going […]

Online dating is a MASSIVE market. In 2012 it was worth around $2 billion and shows no sign of slowing down. There are a bucketload of online dating apps, from new players to household names like PlentyOfFish, Match.com and OkCupid. These guys have have tens of millions of users each…and that’s just the beginning. Did […]

Forty years ago email didn’t exist. Today, over 294,000,000,000 emails are sent every day. With many a customer waking up to an inbox like this… …it’s important to ensure you maximize every chance you get for conversion! Enter email hacking. By thinking outside the box and actually considering your recipient, their time and their mindframe […]