This graph represents Vero’s MRR growth over the last two years. I remember the first day an email was sent through the initial (basic, held-together-with-manual-scripts) version of Vero back in June 2012. Just two and a half (short) years later, here is some of what we’ve achieved: 85,000+ monthly blog readers, Over 5 billion rows […]

We get a lot of questions on how to send better emails. Chris Hexton and I typically answer them via email, Twitter, webinars and live Q&A calls. We thought it would be fun to start sharing the answers publicly, so here’s the first ever Email bag. If you have a question you’d like us to […]

How can TripAdvisor send emails nearly every day without getting labeled a spammer, while other businesses struggle to send even a monthly newsletter? TripAdvisor, as I’ve learned through my time as a customer and careful observer, has an unfair advantage. It’s an advantage they created for themselves and one you can create too. TripAdvisor has […]

This post was written by our friend Sujan Patel, VP of Marketing at WhenIWork.com. You’ve fought hard. You’ve fought hard to get people on your email list. You’ve fought hard to get them to sign up for free trial. You’ve fought hard to get them to your website to make a purchase. Or you’ve fought […]

We received so much positive feedback on our first email marketing Q&A that we decided to do it again. The idea is simple: Anyone can submit a question related to email marketing and Chris Hexton will answer it. To be notified of the next Q&A call, signup for our weekly newsletter. You can listen to […]

I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen between the top of […]

Each month, I update the Vero team on the blog. In the past, we’ve kept these reports internal but starting today, we’ll publish each report here on the blog. These reports are pretty simple but it will give you an idea of what’s going on behind the scenes. Hopefully, it will provide some insight into […]

Most people will tell you that a good open rate is around 20 percent. Let’s think about that for a minute. A 20 percent open rate means that 80 percent of people are completely ignoring you. And that stinks. This is a really difficult problem to solve. Here are just a few of the challenges […]

“Your order has shipped!” Don’t you love receiving those emails? I bet you open emails like that. I bet you click also. And I bet you even save them for reference. Email marketers: Is a light bulb going off? Instead of queuing up yet another promotional email blast, why not optimize an automated, repeatable process? […]

The biggest challenge in content marketing is the one we rarely talk about. It’s not content creation, promotion, pageviews, social shares or link building. Those are all just means to an end. It’s conversion. But it’s goes deeper than that. Content marketing’s biggest challenge is bridging the gap from education to a practical solution (i.e. […]

How are you going to become a better email marketer in 2015? There’s plenty out there on email strategy but the success of an email campaign largely depends on the skill and knowledge of the person executing it. The tips in this post are things you can do improve yourself. Take ownership of your growth […]

The problem with copy, content and design is that they sometimes distract users from the goal. Great emails need focus. It’s the key to clicks, actions, purchases and engagement. The Inverted Pyramid Method is a template designed to help you create great emails by eliminating distractions. In this method, the entire email builds towards a […]

This article is adapted from our recent webinar with KISSmetrics. Watch the video presentation here and check out the slides here. “Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important. Customer […]

“A life cycle is a series of changes in form that an organism undergoes, returning to the starting state.” The term lifecycle marketing infers that customers experience a contiguous, sequential process that does not end. Taken literally, this means that when a customer makes a purchase, they’ve reached the end of a cycle and are […]

Onboarding emails are designed to help new customers to use and gain value from a product or service. Educating customers on the key benefits they can receive from the product, and helping them reach the product ‘aha moment’ is one of the most effective ways to onboard new customers and drive long-term engagement. Welcome onboarding […]

If your idea of improving email marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple. The truth is that unless you’ve already laid a strong marketing foundation with lifecycle emails that nudge your users and customers at just the right moment, you aren’t yet at […]

Behavioral emails are automated emails triggered by a customer’s interaction with your website, product or app. In this guide, you’ll learn about different types of behavioral emails, examples and best practices. ‘Here’s That Thing You Asked For’ Emails When people request something from you – an ebook, download, more info, etc. – they are nearly […]

[toc_chapter_title color=”green” number=”1″ title=”New Feature Emails”] So you have a new feature and you want to tell people about it. How should you go about it? Remember the golden rule of marketing: Sell the benefits, not the features. 500px If you use Lightroom, you’ll immediately understand why this is a cool feature. 500px does a […]

The Jackson 5 said it best: “Easy as 1-2-3.” You knew they were talking about email marketing right? Seriously though, this is one of the easiest and most effective ways to craft a great lifecycle email. We use it ourselves and I really think you’ll find value in it. First, a bit of context. Lifecycle […]