Data Management
Learn how to track, manage and use your customer data to deliver timely, helpful and personalized email and push messages.
Avoiding half-baked personalisation
Practical tips for auditing the data in your customer engagement platform
Clean, merge or filter CSVs with DuckDB
Choosing the right CDP: understand the industry and history
Three Lightweight Database Alternatives To Store User Data
Marketing Automation Software for the Modern Marketing Stack
Email Marketing For The Modern Data Stack
A Guide To Using SQL For Email Marketing
Newsletter subscriptions with Formspree + Airtable + Vero Newsletters
Newsletter subscriptions with Netlify Forms + Airtable + Vero Newsletters
Email testing: What you need to know to get started
How to do email A/B testing the right way
Hard bounce vs. soft bounce: Everything you need to know
Email marketing KPIs: This is how to use them
Micro conversions: What they are and why you should be tracking them
What you need to know about psychographic segmentation
How to use NPS emails to improve the customer experience
Audience segmentation: Why it’s important and how to do it
