“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” – Seth Godin Email is an intimate form of communication. With great power — the privilege of inbox access — comes great responsibility — the requirement to respect recipients’ permission by keeping […]

First came search, then content marketing. And now, a compelling new marketing strategy has emerged: community building. In the old days, SEO was considerably easier than it is today. A few links, some rich anchor text and next thing you know, you’re getting tons of traffic from Google. Content marketing, which is essentially the process […]

You’re a smart person. You recognize the value of email marketing, and you’re implementing it in your own business in order to improve conversation rates and grow your brand. And because you want to beat your competition, right? But there’s one key thing you’re likely not doing with your email marketing that you should be. […]

Two weeks ago, we started a weekly content roundup known as The Whitelist, and we already missed a week! I was out in beautiful Denver, Colorado at the first annual Copyblogger Authority conference (read a recap here) meeting new people and learning tons about great marketing. I’ll be including tips and tricks that I learned […]

I had the distinct privilege of attending Copyblogger’s first ever conference, Authority Intensive. As promised, the two days were chock full of inspiration and information. Beginning with Seth Godin’s witty and insightful keynote – I glanced around to see a few attendees actually tearing up when he came on stage – and ending with Bryan […]

After your subscribers open and actually read your email, the next challenge is to get them to convert. In other words, it’s time to take action. The words and images you use to ask for that conversion are known as a call to action or CTA. A CTA asks the reader to take the next […]

Some blog posts are meant to be read, tweeted and forgotten. Others are meant to be bookmarked. This is one of those posts. The Internet provides us with quantity, but not always quality. For this reason, Chris Hexton and I compiled some of our favorite email marketing tips, blogs, guides, templates and webinars. These are […]

Alexis Dubief is the founder and editor of the extremely popular parenting blog Troublesome Tots, where she provides resources to help kids sleep better. She is a blogging savior to young parents all over the world and, starting from scratch, has built an audience of over 1.5 million readers. Learn more about her story, strategy […]

Welcome to The Whitelist, our brand new weekly roundup of articles, case studies, tweets, reports, and news. Many (but not all) of the content we share here will come from these 50 blogs. Our goal is to curate the best, the most interesting and the most insightful content on email marketing. We are reading it […]

As you might imagine, we read a lot about email marketing. Since we can’t write about all of it on the blog, we decided to share some of our all-time favorite email marketing posts. These posts range from instructional to thought-provoking, and cover everything from subject lines to science. We’ve found these to be particularly […]

SEO has changed a lot over the last ten years. One thing that hasn’t changed, however, is that Google reigns supreme. For all their efforts to clean up search engine result pages (SERPs), they often put their own business interests ahead of the best search results. Look no further than Google+ for proof. In the […]

“Buffer has become the startup standard-bearer when it comes to blogging.” That’s how we described Buffer’s content marketing success in our list of must-read marketing blogs. Buffer’s explosive growth to more than 1 million users is due in large part to its strategic approach to content. They run two blogs — the popular Buffer blog […]

Email marketing has come a long way since Gary Thuerk, a marketing manager at Digital Equipment Corporation, fired off the first mass email in 1978, which led to his being dubbed the Father of Spam. Since then, creative marketers have come up with an assortment of email marketing campaigns in an effort to earn their […]

We love case studies at Vero, so we were thrilled when Ish Fuseini, the database marketing coordinator for the NBA’s Minnesota Timberwolves, published a post about a recent email campaign. The Timberwolves, along with their WBNA partner Minnesota Lynx, hold youth basketball camps each summer. Ish leveraged email to promote the camps with quite a […]

In the startup world, Twitter reigns supreme. It’s also a largely untapped resource, mostly because it’s incredibly overwhelming. This post is designed to fix that. It’s a curated look at the resources that have shaped my Twitter strategy and, more importantly, my Twitter philosophy. It may seem random, but I assure you the whole is […]

Australia’s love affair with online shopping is a gift that keeps on giving. While more than a quarter of us shop online once a week, we’re shunning overseas sites in growing numbers, preferring to spend our cash on domestic sites. Indeed, 79 percent of Australians who shop online mostly spend their cash on local websites. […]

Does writing an email subject line make you sweat? Knowing it can make or break your email campaign sure puts on the pressure, doesn’t it? I’m about to make it easier for you to write a winning email subject line. I’m going to share research findings about high-converting email subject lines — the ones that […]

Every day, we receive more email than we’ll ever open. At some point, it seemed like a good idea to sign up for a particular mailing list or subscribe to a favorite group’s updates. But the flow of email rarely slows, so most of us are picky about what we actually open and read. If […]

It’s time we have a talk about content cannibalization. Disclaimer: You might be offended but this is a conversation that needs to be had. Okay, ready? Better metrics aren’t always good for your business. What the heck does that mean? Let me explain. Marketers often cannibalize their content by putting the carriage in front of […]