Making assumptions when tackling conversion optimisation can cost you money. Personalization DOES still work in email marketing, having a single CTA is NOT always the best strategy and sometimes outrageous subject lines are LESS effective than plain ones. The results below challenge the notion that any ‘best practice’ should be accepted: you need to test […]
Learn how to actually set up a series of emails that are sent to your customers throughout the trial of your software. See an example of a great upgrade email. This is the first in a series of posts where we’ll walk you through the process of setting up a particular type of campaign. Future […]
Selling B2B SaaS or physical products at scale is no different to selling B2C products. If you have a B2C product then you should consider a B2B product as a growth offering – lifecycle email can help you maximize your conversions here. Treating your customers as individuals and acknowleding their use-cases is the most effective […]
We’ve just released two great new features as part of our pricing update. Most exciting is the fact that you can now send Newsletters (blast emails) in Vero, consolidating your email marketing and helping you work faster. Our new Segments feature allows you to name groups of filters, such as ‘Paying customers’ or ‘Loyal shoppers’. […]
These five email strategies from the worlds largest media sites like Tumblr will help you increase user engagement and conversion too. Tumblr sites get over 20 billion page views per month. Online media is changing rapidly. Whilst old-world media outlets and newspapers rapidly try to work out how to stay relevant and monetize in an […]
Domain Signing is about linking your domain to your outgoing emails. When you sign up to Vero, by default your emails will be sent from our shared domain and IP addresses. This is actually very positive for a number of reasons. Primarily, we send a lot more email than you so getting started and dealing […]
Editorial and educational content is one of the most powerful ways to convert email subscribers into paying customers. Focus on sharing knowledge with your readers rather than offering a discount or asking for a sale. Use series emails to multiply the effectiveness of your educational campaigns. Last week, in part one, we discussed how you […]
Using landing pages to collect email subscribers (for any type of campaign) can help you increase conversion rates up to 50%. Landing pages give you the power to apply rigorous conversion optimization strategies. You can use landing pages to create data-driven segments within your email marketing database. Using dedicated landing pages to collect subscribers for […]
Today we released a new feature system-wide: external attributes External attributes allows you to merge in data from your own website when sending emails This feature is now publicly available (not in beta) to customers on our higher plans: email us to enable it What it’s all about The idea behind it is to let […]
Want to see some great examples of lifecycle email marketing? These five great examples of lifecycle marketing campaigns will help you get a practical grasp on what you can do to maximize the effectiveness of your own lifecycle emails. They show you ways you can use behavioral triggers to dramatically increase your email conversions. If […]
Whether in SaaS or eCommerce, upselling customers has a huge multiplying effect on your revenue. Too few online businesses focus on current customers, inactive or active, as a source of increased revenue. Email can help you respond to and re-engage/focus in on customers that you can re-activatee or upsell. Most companies spend a lot of […]
We more than doubled subscriptions to Vero blog email marketing list in just four weeks. 50-60% of all SaaS free trial signups read at least one blog post. The increase in subscribers has directly increased trial signups. The biggest driving factor to the increase was focusing on a single metric. The following three headings explain […]
Sending emails your customers want to receive is the difference between increased email conversions and ending up in the trash. Data gives you the power to make informed decisions. Data is what makes online marketing so powerful. Here are five data-driven ways to determine what content to email your audience next.
Check out some of the product improvements we’ve pushed over the last few weeks. In-app notifications One of the great things about Vero is that it does a lot of heavy lifting behind the scenes. One of the negative side-effects of this is that it can, at times, be difficult to see what is happening […]
Segmentation is key if you want to send emails that make money. This post examines three segmented email marketing campaigns and why they are effective for SaaS, retail and social businesses alike. Email is the most effective online marketing channel (dollar spent to dollar earned). The most important thing to get right when using email […]
Email is an easy, cost-effective and personal channel that can help you improve your customer retention strategies. In fact, 59% of B2B marketers believe email marketing is still the most effective channel in generating revenue. Why? That’s easy – because it’s personal and trackable. Chris validates this idea with his post on five killer examples […]
After operating Vero for a little over a year and getting a handle on our costs along with the value we should provide, we’re changing our pricing to a per user model versus a per email one. Yes – this means that, on average, our pricing will go up. All of our current customers will […]
The lowdown BugHerd is a SaaS application that makes it easy for web designers and developers to collaborate visually when creating websites and web applications. With the click of a button users can ‘add a bug’ to any part of a website. This allows collaborators to see where issues are right on top of the […]
If you’re an online marketer then you are busy. Creating, delivering, testing and refining your marketing ideas is a constant challenge and takes a lot of time. Anything that helps you move faster also helps you test ideas faster, and the more ideas you test, the more wins you have and the faster you can […]
The travel industry is massive. Worth nearly a trillion dollars per year, travel businesses spend a lot of time competing on their ability to provide great customer service at the best prices. Savvy travel companies are embracing online marketing to it’s fullest extent. From search companies like Kayak to airlines like EasyJet, lifecycle email marketing […]
Insights and resources for improving product-first email and push messaging campaigns.
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