In this post, we’ll cover COVID-19 marketing opportunities and ideas that can hopefully inspire and help you thrive during a crisis. 

A focus on retention rates creates a sustainable business that builds a reliable and profitable relationship with customers. Read our guide to learn more!

In tough times, your marketing plans might be scaled back or on hold. This is a marketing and email audit guide that will be helpful in any sort of crisis.

In this tutorial you will learn how we recommend you audit your Vero account. Clean up old data and minimize your data footprint in order to maximize your team’s efficiency and messaging ROI. There are four steps to follow when auditing your Vero account: Audit your customer data. Audit your event data. Audit your email […]

In the uncertain times of Coronavirus, businesses need to re-assess how to communicate with their customers. Here’s a round up of things to keep in mind.

Managing consumer needs can be challenging, but it also spells great opportunities for businesses. Read our guide on customer experience management!

Dear Vero Customers, Thank you so much for entrusting your marketing and engagement emails to Vero. We take this responsibility very seriously, and work hard to ensure we can deliver on our promise of service excellence to you every day. Given the impact the current outbreak of COVID-19 is having on the global community, I […]

Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?

Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it. 

The Net Promoter Score (NPS) is one of the most important metrics for organizations to monitor. But how do you use NPS emails to improve the customer experience? Read our guide to learn more!

In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.

Email image issues can throw off even the best email teams by reducing deliverability, or tanking user experience. Read our guide to learn how to fix them!

By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.

Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.

Lifecycle marketing is what a brand does to guide customers from when they first hear about the brand, to purchase, and later to advocacy. Read our guide to learn how to map it to email.

Email newsletter guide: Why they’re effective and how to create your own

Email is a cost effective way to reach your customers, but exactly how do you leverage it as a marketing channel? Read our beginner’s guide to get a detailed overview on email marketing.

What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger personalized email marketing campaigns. After all, personalization creates more interest in your products and brand, providing customers with more relevant and insightful messages. According to McKinsey, organizations that use consumer […]

Let’s face it, marketing online isn’t easy. New competitors are springing up every day, and customer acquisition costs are rising for both B2C and B2B companies as a result. Here’s data from ProfitWell that shows just how significantly customer acquisition costs have risen in recent years. In this increasingly competitive digital landscape, a lot of […]