Learn how Helloprint use highly-personalized email campaigns to drive revenue and reduce support queries. Helloprint increased their Net Promoter Score by 35%.

One of the big projects Vero has planned this year is the release of our new campaign workflows for email communications and mobile push notifications. This new feature will give you a more visual way to design and manage your customer journeys. We’ve been delighted with the initial rounds of feedback and we’re getting ready […]

Learn how to load weather, location and other data via APIs into the body of an email and use that data to personalize what a customer will receive. This is an example of a welcome email campaign (perhaps a little exaggerated!) that includes details about the weather at the recipient’s location, a map of their […]

When A/B testing an email newsletter you can now let Vero automatically pick and send the winning email to the remaining recipients. Vero makes A/B testing easy to manage while providing the level of accuracy required to ensure your tests are robust so that you can confidently optimize the performance of your campaigns. Winning metrics […]

Vero’s Fusion functionality allows you to access your most accurate data when you need it. With Fusion you can pull data from your own internal APIs or public API endpoints right before emails are sent, providing the accuracy and timeliness needed to deliver your customers a truly personalized experience. Many of our customers have been […]

When it comes to basic data analytics, there are three key things that have changed over the last few years: It is easier than ever to set up a data warehouse with virtually no data limits, such as Amazon’s AWS Redshift or Google’s Big Query. It is easier than ever to synchronize data from SaaS […]

To kick off 2018, we’ve revamped email campaign reporting in Vero! The Reports section is now sporting a smoother UI and additional filters that will enable you to access your email campaign data with greater granularity. We’ve also improved the robustness of our webhooks to help you join up your data from Vero with the […]

If you sell/offer products or services to customers based in the EU, you will by now have heard of the General Data Protection Regulation (GDPR). Here’s a summary of our work towards GDPR compliance, along with the changes and information you can expect from Vero as we approach the deadline on 25 May 2018. What […]

Today we’re happy to announce that our new event manager is available to all customers. This whole new Events section in Vero gives you the ability to view and analyze your incoming event data. Design email campaigns with placeholder events With Vero’s event manager, you can use placeholder events to build and test triggered email […]

With the redesign of our homepage and the release of Fusion today, we’re re-affirming our vision here at Vero to help Product Teams use customer data to create best-in-class email interactions. Over the coming few months you should see some important updates from us on this blog regarding methodology, product updates and new releases. I […]

An introduction to analyzing your email data using SQL and a Redshift datastore. Using data sent to a Redshift database from Vero, we’ll put together a chart that will help you start to conceptualize how you could build out a detailed and accurate Email Dashboard for your organization. This will also further the skills you […]

If you’re a Mandrill customer, last week you will have read that Mailchimp is unifying Mandrill with its Mailchimp product suite. We have immense respect for the Mandrill platform, particularly as it is used by many of Vero’s customers. With the upcoming changes, we understand that some of Mandrill’s transactional customers will have questions around […]

In 2015 two important trends emerged that everyone working to create great products and customer experiences will be interested in: It is easier than ever before to synchronise data from your SaaS tools into a data warehouse (often Amazon’s Redshift). There are more and more great tools (Periscope, RJ Metrics, Looker) that allow you to […]

2015 was the year of the newsletter. Tools like Curated, Goodbits and TinyLetter made it easier than ever to start a newsletter. Many people took advantage of these great tools and began building lists and curating content. The problem? These tools don’t suddenly make people care about what you have to say. Marketers, the chief […]

Most email marketing happens before the sale, but that’s just the beginning of the customer lifecycle. The most successful businesses send their best emails after the signup, purchase or conversion. Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after making a recent purchase […]

One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The fitness-tracking tool asks new users if they are runners or cyclists, then tailors onboarding emails to their sport of choice. It’s a simple question with a significant impact on the […]

Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by a customer event – are a perfect example. Marketers use them to automate what used to be a manual process. The problem with most autoresponders, however, is that they’re sent […]

Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable – most marketers are managing more than one email tool, dozens of lists of thousands of users. But there is some good news about email personalization – it’s more straightforward […]

Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s far less than ideal. They test send times, then choose the single time that delivers the most opens and clicks. That only works if you customers are all in the same time zone. Otherwise, there’s […]